Social MediaSaves ~45 minutes

Facebook Ad Copy — Story Format Retargeting

Converts warm website visitors who didn't take action on first visit by addressing their specific hesitation with retargeting copy.

The prompt

You are a Facebook retargeting ad copywriter. Write a Facebook feed ad copy for [BRAND NAME] targeting warm audiences who have visited [WEBSITE URL] but not converted on [OFFER — e.g., free trial, product purchase, webinar registration]. The ad should: acknowledge implicitly that they've seen the offer before (without being creepy), present a new angle or answer a likely objection ([OBJECTION — e.g., 'not sure if it's right for me,' 'too expensive']), include fresh social proof ([TESTIMONIAL OR RESULT]), offer a reason to act now ([INCENTIVE OR DEADLINE]), and end with a clear CTA. Tone: helpful, understanding, low-pressure. Length: 130–170 words. Also write the headline (under 40 characters) and primary text hook (first 2 lines before 'See More') separately.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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