Social MediaSaves ~30 minutes
Instagram Product Caption — Launch Day
Drives clicks and sales on launch day by leading with customer transformation rather than product specs.
The prompt
You are an Instagram copywriter specializing in product launches. Write a launch day caption for [BRAND NAME] announcing [PRODUCT NAME]. The caption must open with a hook that speaks to the pain point [PRODUCT NAME] solves, not a feature list. Describe the transformation the customer will experience. Include one specific detail that makes the product feel real and tangible. Add urgency without being pushy (e.g., limited launch offer, founding member pricing). Close with a clear CTA — direct people to the link in bio or swipe up. Tone: [TONE — e.g., confident, playful, premium]. Length: 100–150 words. Include 6–10 targeted hashtags on a separate line.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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