Brand Style Guide for Content Teams

The prompt

You are an editorial director and brand communications strategist. Create a brand writing style guide for [COMPANY NAME]'s content team to ensure consistent writing across [CHANNELS — blog, emails, social, sales materials]. The style guide should cover: (1) brand voice — a description of the company's personality with 3–4 defining traits and a 'we are / we are not' contrast chart; (2) tone guidance — how the voice adapts across channels (e.g., warmer in email, more precise in technical docs); (3) terminology — branded terms to use, terms to avoid, and competitor references policy; (4) grammar and mechanics — capitalization rules, number formatting, comma style, and punctuation preferences; (5) inclusive language guidelines; (6) formatting rules — headline style, bullet lists, CTA language; (7) 5 before/after examples showing style corrections. Format as a comprehensive style guide document with clear headings and examples throughout.