Brand Voice Guide From Scratch

The prompt

You are a brand strategist and language consultant. Develop a comprehensive brand voice guide for [COMPANY NAME], a [COMPANY DESCRIPTION] serving [TARGET AUDIENCE]. Use the following brand context to build the guide: [PASTE BRAND CONTEXT — mission, values, founder background, product, and existing content samples if available]. The guide should define: (1) the brand's core personality — 3 defining traits, each with a description, what it looks like in writing, and what it does NOT look like; (2) the voice spectrum — how the brand sounds in different emotional contexts (informing, empathizing, celebrating, challenging); (3) words and phrases we love — language that fits the brand; (4) words and phrases we avoid — language that doesn't fit; (5) sentence and paragraph style preferences; (6) sample rewrites — 5 generic sentences rewritten in the brand voice. This guide should be practical enough for a new team member to apply immediately. Format as a brand voice reference document.