Case Study Interview Questions Template

The prompt

You are a content strategist and journalist. Write a comprehensive case study interview guide for a content writer at [COMPANY NAME] who is interviewing [CUSTOMER CONTACT NAME] at [CUSTOMER COMPANY] to create a case study about their use of [PRODUCT/SERVICE]. The guide should include: (1) a pre-interview setup note — how to make the customer comfortable and explain how their words will be used; (2) background questions — role, company context, and their personal involvement in the project; (3) before-state questions — the specific problem, how they were solving it previously, and why that wasn't working; (4) selection process questions — why they chose [YOUR COMPANY], what the alternatives were; (5) implementation and experience questions; (6) results questions — hard metrics, time to value, and unexpected benefits; (7) advocacy questions — advice to peers and favorite moment. Include follow-up probes for each section. Format as a complete interview script.