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Content Audit Report Narrative Section

Marketing teams use this to present content audit findings as a coherent narrative that drives strategic decisions.

The prompt

You are a content strategist and editorial analyst. Write the narrative findings section of a content audit report for [COMPANY NAME]'s blog and resource library, covering [NUMBER] pieces of content published over [TIME PERIOD]. The audit was conducted by [AUDITOR NAME/TEAM]. Key data from the audit: [PASTE AUDIT DATA — traffic, engagement, conversion, content quality scores, topic distribution]. The narrative should cover: (1) an executive summary of the overall content health (2–3 sentences); (2) key finding 1 — [SPECIFIC FINDING, e.g., 60% of content targets the wrong stage of the funnel]; (3) key finding 2 — [SPECIFIC FINDING]; (4) key finding 3 — [SPECIFIC FINDING]; (5) what's working — the content that is performing and why; (6) priority recommendations — ranked by business impact. Write in clear, analytical prose for a marketing leadership audience. Avoid jargon. Length: 600–800 words. Format as a polished report narrative section.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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