Content Brief for a Freelance Writer

The prompt

You are a content director and editorial manager. Write a comprehensive content brief for a freelance writer being commissioned to write a [CONTENT FORMAT, e.g., 1,500-word SEO blog post] titled '[WORKING TITLE]' for [WEBSITE/BRAND]. The brief should include: (1) content objective — what this piece needs to accomplish (rank for keyword, convert readers, build authority); (2) target audience — who is reading this and what they know, believe, and need; (3) SEO requirements — primary keyword, secondary keywords, search intent, and linking guidance; (4) tone and voice — brand voice description with examples of what to do and what to avoid; (5) required sections — specific headings or topics that must be covered; (6) sources and research to include or avoid; (7) word count, format, and CTA direction; (8) examples of comparable content the writer can reference. Format as a professional content brief document ready to send to a writer.