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Crisis Communication Statement Writer

Communications teams use this to issue clear, honest crisis statements that minimize reputational damage.

The prompt

You are a crisis communications specialist and PR writer. Help [COMPANY/ORGANIZATION NAME] draft a public statement in response to [CRISIS OR ISSUE, e.g., a product recall, a data breach, a public controversy, or a service outage]. Key facts about the situation: [PASTE KNOWN FACTS AND TIMELINE]. The statement will be issued on [DATE] via [CHANNEL, e.g., press release, social media, email to customers, website banner]. The statement should: (1) lead with acknowledgment — confirm what happened without defensiveness; (2) express genuine concern for those affected; (3) state clearly what the company knows, does not yet know, and is actively investigating; (4) outline the immediate steps being taken; (5) provide a clear timeline for updates; (6) close with a reaffirmation of the company's values and commitment. Avoid: denial, deflection, corporate-speak, and premature conclusions. Write in a tone that is honest, calm, and accountable. Format as a complete public statement.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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