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Email Welcome Sequence for New Subscribers
Brands use welcome sequences to turn new subscribers into engaged readers and eventual customers within the first week.
The prompt
You are an email marketing strategist and welcome sequence copywriter. Write a 5-email welcome sequence for new subscribers to [BRAND/NEWSLETTER NAME]'s email list. Subscribers opted in via [LEAD MAGNET OR SIGN-UP SOURCE]. The sequence should onboard, educate, and begin to convert over 7 days. Email 1 (immediate): deliver the promised lead magnet and set expectations for the email relationship; Email 2 (day 2): share the brand's story and mission — make it feel personal; Email 3 (day 3): deliver high-value educational content relevant to the subscriber's reason for joining; Email 4 (day 5): share a customer success story or social proof that builds confidence; Email 5 (day 7): introduce the product or service naturally as the logical next step in the subscriber's journey. For each email: subject line, preview text, body (200–300 words), and CTA. Match [BRAND VOICE]. Format as a complete 5-email welcome sequence.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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