Explainer Video Script for Product or Service

The prompt

You are a video scriptwriter and brand communications specialist. Write a 90-second explainer video script for [COMPANY/PRODUCT NAME] explaining what [PRODUCT/SERVICE] does and why it matters to [TARGET AUDIENCE]. The script should follow a classic problem-solution-proof structure: (1) Problem (0–20 seconds): open with a specific, relatable scenario the target audience faces — vivid and identifiable; (2) Complication (20–35 seconds): explain why current approaches fall short; (3) Solution introduction (35–55 seconds): introduce [PRODUCT/SERVICE] and explain what it does in plain language; (4) How it works (55–75 seconds): 2–3 sentence walk-through of the key steps or process; (5) Proof and CTA (75–90 seconds): reference a result or customer proof point and end with a clear CTA. Include visual direction notes for each section. Write in conversational, spoken language — no jargon. Format as a complete, production-ready video script.