Ghostwriting Brief for Executive Content

The prompt

You are a content director and ghostwriting manager. Create a complete ghostwriting brief for a [CONTENT TYPE, e.g., LinkedIn article, keynote speech, or newsletter essay] to be created for [EXECUTIVE NAME], [EXECUTIVE TITLE] at [COMPANY]. The ghostwriter needs to capture [EXECUTIVE NAME]'s authentic voice. The brief should include: (1) voice characterization — 4–5 words that describe the executive's speaking and writing style, with 2–3 specific examples from existing content; (2) topics and angles to embrace; (3) topics and positions to avoid; (4) recurring themes, phrases, or frameworks the executive uses; (5) the specific content piece brief — topic, audience, platform, tone, length, and objective; (6) source material — links to speeches, interviews, or past writing the ghostwriter should study; (7) review and approval process. Format as a complete ghostwriting brief the writer can act on without a kick-off meeting.