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News-Style Press Release for Product Launch
Communications teams use this to produce press releases that journalists will actually read and potentially run.
The prompt
You are a PR writer and communications specialist. Write a news-style press release for [COMPANY NAME] announcing [ANNOUNCEMENT, e.g., the launch of a new product, a major funding round, or a strategic partnership]. The release should follow inverted pyramid structure: (1) a headline that is newsy, specific, and under 100 characters; (2) a dateline and lead paragraph — who, what, when, where, why in 40–50 words; (3) second paragraph — the significance and context of the announcement; (4) a quote from [SPOKESPERSON NAME AND TITLE] that adds perspective, not just marketing language; (5) body paragraphs with supporting details, background, and product/service information; (6) a second quote from [SECONDARY SPOKESPERSON OR PARTNER]; (7) boilerplate — a standard company description paragraph; (8) media contact information placeholder. Keep the total length to 400–500 words. Write as an objective journalist would, not as marketing copy. Format as a complete, AP-style press release.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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