WritingSaves ~1.5 hours

Product Description for E-Commerce Listing

E-commerce brands use these descriptions to improve product page conversion and reduce buyer uncertainty.

The prompt

You are a product copywriter and e-commerce content specialist. Write 3 versions of a product description for '[PRODUCT NAME]' sold on [PLATFORM, e.g., Shopify, Amazon, Etsy] by [BRAND NAME]. Target buyer: [BUYER PERSONA]. Product details: [PASTE PRODUCT SPECS, MATERIALS, DIMENSIONS, AND KEY FEATURES]. Version A — a short description (50–75 words) for use in search listings and category pages; Version B — a medium description (150–200 words) for the main product page, leading with the customer benefit, not the product; Version C — a long form version (300–400 words) for a detailed product page that includes a benefits-first narrative, key features as bullet points, materials and care details, and a 'perfect for' statement. All versions should use [BRAND VOICE — e.g., premium and minimal OR playful and accessible]. Format as 3 labeled description versions.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

Want AI to fill this in for you?

Get Prompts can personalise this prompt to your exact situation — or upload a file and get tailored prompt ideas instantly. 3 free edits, no sign-up.

Try it free →

More writing prompts