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Product Launch Announcement Email

Product and marketing teams use this to write launch emails that convert subscribers into buyers from day one.

The prompt

You are an email copywriter and product launch specialist. Write the launch announcement email for [PRODUCT/FEATURE NAME] from [COMPANY/BRAND NAME] sent to [AUDIENCE SEGMENT, e.g., existing customers, waitlist subscribers, or all email subscribers]. The product is [BRIEF PRODUCT DESCRIPTION] and its core benefit is [PRIMARY BENEFIT]. The email should: (1) open with the product name and a bold benefit statement — make the reader immediately understand what this means for them; (2) explain what it is in 2–3 plain, specific sentences; (3) highlight 3 key benefits or features with short bullet points; (4) include a quote or story from a beta user or early customer if applicable; (5) state the pricing, availability, or access path clearly; (6) close with a single, clear CTA button; (7) add a P.S. with a supporting message or urgency element. Write in [BRAND VOICE]. Under 350 words. Format as a complete email with subject line, preview text, and body.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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