Self-Editing Checklist for Content Writers

The prompt

You are a senior editor and writing coach. Create a comprehensive self-editing checklist for content writers at [COMPANY NAME] or [FREELANCE WRITER NAME] to use before submitting or publishing any piece of content. Organize the checklist into 6 stages: (1) Big picture — does the piece accomplish its goal, serve the right audience, and deliver on its promise?; (2) Structure — is the logic sound, are transitions clear, does the opening earn continued reading?; (3) Clarity — is every sentence clear on first read, is jargon used only when necessary?; (4) Voice and tone — does the piece sound like the brand, is the tone consistent and appropriate?; (5) Mechanics — grammar, spelling, punctuation, capitalization, and formatting; (6) SEO and CTA — are keywords used naturally, is the CTA clear and contextually appropriate? For each stage, write 5–8 specific checklist items as yes/no questions. Format as a printable editorial checklist.