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Website Homepage Copy Architecture

Founders and marketing teams use this to structure homepage copy that clearly converts visitors into leads.

The prompt

You are a conversion copywriter and web content strategist. Write the complete homepage copy architecture for [COMPANY NAME], a [COMPANY DESCRIPTION] serving [TARGET MARKET]. Homepage visitors are primarily [VISITOR TYPE — e.g., cold traffic from paid ads, warm referrals, or organic search]. The homepage should convert visitors to [PRIMARY CTA ACTION]. Write copy for each section: (1) Hero — headline (under 10 words), subheadline (under 25 words), and CTA button text; (2) Social proof bar — 5 company logos headline and a supporting stat; (3) Problem section — 100-word 'does this sound familiar?' pain description; (4) Solution section — how [COMPANY NAME] solves it in 150 words; (5) Features/benefits section — 3 key features, each with a benefit-led headline and 2-sentence description; (6) Customer proof section — 2 testimonials with results + CTA; (7) Final CTA section — headline, 1-sentence supporting copy, and CTA. Format as a section-by-section copy document.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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