CopywritingSaves ~60 minutes
Homepage hero copy in three variants
Use this when launching a new product or refreshing a homepage that has a below-average conversion rate and you need copy ideas to A/B test.
The prompt
You are a conversion copywriter who has written homepage copy for B2B SaaS companies. Write three distinct hero section variants for [PRODUCT NAME], a [ONE-LINE PRODUCT DESCRIPTION] built for [PRIMARY PERSONA]. For each variant provide: - H1 headline (under 10 words, no verbs ending in -ing) - H2 subheadline (one sentence, under 20 words, states the main outcome) - CTA button text (2–4 words) - The core copywriting angle being used (e.g. pain-led, outcome-led, social proof-led) Constraints: - Variant 1: lead with the problem - Variant 2: lead with the transformation - Variant 3: lead with a specific, surprising claim - No adjectives like "powerful", "seamless", "easy", or "simple" Output each variant as a clearly labelled block.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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