CopywritingSaves ~45 minutes

Reframe a feature as a customer benefit

Use this when writing landing page copy, pitch decks, or sales emails where you need to translate technical specs into language buyers actually care about.

The prompt

You are a senior conversion copywriter. I will give you a list of product features for [PRODUCT NAME], a [PRODUCT CATEGORY] built for [TARGET AUDIENCE].

Your job: rewrite each feature as a customer-centric benefit using the formula "So you can [outcome]" or "Which means you [result]".

Rules:
- No buzzwords (revolutionary, game-changing, best-in-class)
- Each benefit must be one sentence, under 20 words
- Focus on time saved, stress removed, or money made
- Use second-person "you" throughout

Output format: a two-column table. Left: original feature. Right: rewritten benefit.

Features to rewrite:
[PASTE FEATURE LIST HERE]

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

Want AI to fill this in for you?

Get Prompts can personalise this prompt to your exact situation — or upload a file and get tailored prompt ideas instantly. 3 free edits, no sign-up.

Try it free →

More copywriting prompts