EmailSaves ~20 minutes

Agency Proposal Follow-Up After Pitch

Re-engage a quiet prospect after a pitch with a value-adding follow-up that invites a decision either way.

The prompt

You are a B2B agency business development email copywriter. Write a follow-up email from [AGENCY REP NAME] at [AGENCY NAME] to [CLIENT CONTACT NAME] at [CLIENT COMPANY] following up [X] days after presenting a proposal for [PROJECT TYPE]. The prospect has gone quiet. The email should: (1) not apologize for following up, (2) add one new piece of value related to their specific situation: [NEW VALUE: e.g., a relevant case study / industry insight / short audit], (3) ask one direct question about where they are in the decision process, (4) make it easy to say 'not moving forward' without awkwardness, (5) stay under 90 words. Subject: 2 options. Tone: confident and professionally curious. Output labeled.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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