EmailSaves ~20 minutes

Automated Birthday Email for Ecommerce

Drive birthday occasion purchases with an automated gift email that feels personal despite being triggered automatically.

The prompt

You are an ecommerce lifecycle email copywriter. Write a birthday email for [BRAND NAME] sent on or near a customer's birthday. The email should: (1) open with a warm birthday acknowledgment that doesn't feel automated (even though it is), (2) present a birthday gift or offer: [OFFER DETAILS: e.g., 20% off / free gift / early access], (3) make the redemption clear and easy (code, auto-applied, or direct link), (4) include a product recommendation or curated collection link that's relevant to birthday gift-giving, (5) set a clear expiry for the birthday offer. Subject: 3 options (avoid generic 'Happy Birthday from [Brand]'). Body: 120-160 words. Personalization: [FIRST NAME]. Tone: warm and celebratory. Output labeled.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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