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Email Announcing a Price Increase

Communicate a price increase with honesty and transparency that maintains customer trust and reduces churn.

The prompt

You are a customer communications email copywriter. Write a price increase announcement email for [PRODUCT NAME] sent to existing customers on [CURRENT PLAN] informing them of a price change from [OLD PRICE] to [NEW PRICE] effective [DATE]. The email must: (1) lead with transparency — state the change clearly in the first sentence, (2) explain the genuine reason for the increase in 2-3 sentences: [REASON: e.g., infrastructure investment / added features / inflation], (3) give them a clear action or decision path (e.g., lock in current rate before the date, or upgrade/downgrade), (4) acknowledge that this may not work for everyone and make the off-ramp accessible, (5) express genuine appreciation for their loyalty. Subject: 2 options. Body: 180-240 words. Tone: honest and respectful. No spin. Output labeled.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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