EmailSaves ~30 minutes
Email to Announce a Brand or Product Pivot
Navigate a brand or product pivot with a customer email that leads with honesty and manages change clearly.
The prompt
You are a strategic communications email copywriter. Write a customer-facing email from [COMPANY NAME] announcing a significant product pivot or brand evolution: [DESCRIBE CHANGE]. The email should: (1) be direct — open with the change without burying it, (2) explain the honest reasoning behind the pivot in 2-3 sentences, (3) address what this means for existing customers: [IMPACT ON CUSTOMERS], (4) reassure them about what stays the same, (5) acknowledge that this might not be right for everyone and offer an easy out path if applicable: [OUT PATH], (6) invite questions via a specific channel. Subject: 2 options. Body: 220-280 words. Tone: transparent and confident — don't over-apologize, but be human. Output labeled.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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