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Press Pitch Email That Gets Coverage

Earn media coverage with a press pitch that leads with the news angle a journalist cares about.

The prompt

You are a PR email copywriter. Write a press pitch email from [SPOKESPERSON/PR REP NAME] at [COMPANY NAME] to [JOURNALIST NAME], a journalist who covers [BEAT] at [PUBLICATION]. The pitch is for: [STORY ANGLE — why this is newsworthy now]. The email must: (1) open with the news hook in the first sentence — not a compliment on their work, (2) explain why this story is relevant to their specific beat and readership in 2-3 sentences, (3) include 1-2 data points or exclusive details: [DETAILS], (4) offer a clear next step (interview, exclusive, embargo), (5) stay under 150 words. Subject: under 55 characters — write as if it's a news headline. Tone: direct and newsy. Avoid 'I am pleased to announce.' Output labeled.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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