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Sales Cadence Day 5: Value-Add Touch

Stay top-of-mind in a sales cadence by providing value rather than just following up on the ask.

The prompt

You are a B2B sales cadence email copywriter. Write Day 5 of a sales cadence for [PRODUCT NAME] targeting [JOB TITLE] at [COMPANY TYPE]. The prospect has not responded to the first email. This email should not chase — it should add value. Requirements: (1) do not reference that you've emailed before (keep it fresh), (2) share a relevant piece of content, insight, or resource: [RESOURCE: e.g., case study link / industry stat / framework], (3) frame it as something that may be useful regardless of whether they're interested in [PRODUCT NAME], (4) include a soft CTA — reply with a question, not a meeting request, (5) keep body under 90 words. Subject: 2 options. Tone: genuinely helpful. Output labeled.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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