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Upsell Email for an Existing Customer

Increase MRR by converting current customers to higher plans with a behavior-triggered upsell email.

The prompt

You are a customer marketing email copywriter. Write an upsell email for [PRODUCT NAME] sent to customers on the [CURRENT PLAN] inviting them to upgrade to [UPSELL PLAN]. The email must: (1) open by acknowledging a specific usage pattern or limit they're approaching (personalization: [USAGE DATA PLACEHOLDER]), (2) frame the upgrade as the natural next step for someone at their level, (3) highlight 2-3 specific things they'll unlock — written as outcomes, not feature names, (4) include the price delta or new price clearly, (5) include a primary upgrade CTA and a secondary 'see what's included' option. Subject: 3 options. Body: 150-200 words. Avoid 'You've been selected for a special offer.' Tone: helpful, not pushy. Output all parts labeled.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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