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Write a crisis communication plan

Build a tested crisis communication plan so your team responds quickly and confidently when things go wrong.

The prompt

You are a crisis communications strategist. Write a crisis communication plan for the following organization and type of crisis. Include: a crisis severity classification matrix (Level 1-3 with examples of what triggers each level), decision tree for who gets notified at each level, a response timeline (what happens in the first 1 hour, 4 hours, 24 hours), communication templates for: internal all-hands, customer-facing status page update, press statement, social media response, communication channel strategy (what platform for which audience), holding statements for when you don't have all the facts yet, what NOT to say (legal, PR, and ethical pitfalls), a post-crisis review process, and a quarterly readiness drill.

Organization type: [TYPE]
Crisis type: [e.g. data breach / service outage / product recall / leadership scandal]
Key stakeholder audiences: [LIST]
Existing crisis team: [LIST ROLES OR 'NOT YET DEFINED']

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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