Business Case Document for Internal Champion

The prompt

You are a sales strategist helping a B2B account executive arm their internal champion. Write a business case document that [CHAMPION NAME], [CHAMPION TITLE] at [PROSPECT COMPANY], can share with [ECONOMIC BUYER TITLE] to get approval for [PRODUCT/SERVICE NAME]. The business case should cover: (1) the problem statement — framed in terms of business risk or missed opportunity; (2) proposed solution and why it was selected; (3) expected outcomes with quantified business impact over 12–24 months; (4) implementation plan overview and resource requirements; (5) risks of inaction; (6) budget request and ROI summary; (7) recommended next steps. Write in a tone that sounds like it came from the internal champion, not a vendor. Keep it to 2 pages maximum. Use [COMPANY NAME]'s strategic priorities ([STRATEGIC PRIORITY 1], [STRATEGIC PRIORITY 2]) as the framing. Format as a polished internal memo.