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Competitive Battlecard for Sales Reps

Sales reps pull this up before and during competitive deals to stay sharp on differentiation.

The prompt

You are a competitive intelligence analyst and sales enablement manager. Create a competitive battlecard for [YOUR PRODUCT NAME] versus [COMPETITOR NAME] that sales reps can use during live deals. The battlecard should cover: (1) a one-paragraph competitor summary — who they are and who they typically sell to; (2) where [COMPETITOR NAME] wins and why (be honest); (3) where [YOUR PRODUCT NAME] wins and why; (4) the 3 most common objections prospects raise when comparing the two — and word-for-word responses; (5) landmines to plant — questions to ask that reveal the competitor's weaknesses; (6) deal patterns — signals that the prospect is leaning toward the competitor and what to do; (7) proof points (case studies, G2 ratings, feature comparisons) to reference. Keep it to one page. Write in direct, practical language a rep can absorb in 5 minutes. Format as a two-column battlecard.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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