SalesSaves ~2 hours

Competitive Win Strategy for Key Deal

AEs use this brief before entering the final stages of a competitive deal to sharpen their strategy.

The prompt

You are a competitive sales strategist. Write a competitive win strategy brief for an account executive at [COMPANY NAME] competing against [COMPETITOR NAME] in a deal with [PROSPECT COMPANY], a [COMPANY SIZE] company in [INDUSTRY] with a budget of [BUDGET RANGE]. The brief should cover: (1) current competitive position — where [YOUR COMPANY] is winning and losing in this deal; (2) the key decision criteria [PROSPECT COMPANY] will use and how each vendor scores; (3) the 3 most powerful moves to make in the next 2 weeks — specific actions, not generic advice; (4) land mines to plant — questions or experiences to orchestrate that expose [COMPETITOR]'s weaknesses; (5) defensive moves — what [COMPETITOR] is likely to do next and how to counter; (6) the must-win stakeholder — the one person who will decide this deal and how to get them to choose [YOUR COMPANY]. Format as a competitive deal brief.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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