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Cross-Sell Conversation Starter Scripts

Account managers use these starters to naturally introduce expansion conversations during routine customer interactions.

The prompt

You are a sales trainer specializing in account growth. Write 8 cross-sell conversation starter scripts for a sales rep at [COMPANY NAME] looking to introduce [CROSS-SELL PRODUCT/FEATURE] to an existing customer who currently uses [CURRENT PRODUCT]. Each script should be appropriate for a different conversation context: (1) during a QBR or business review; (2) in a casual check-in call; (3) via email after sharing a relevant success story; (4) when the customer mentions a pain point the cross-sell solves; (5) when the customer asks about a competitor's product in the category; (6) at contract renewal time; (7) via LinkedIn after the customer shares a relevant post; (8) when a new stakeholder is introduced to the account. Each script should be under 100 words, feel natural, and avoid sounding scripted. Format as a conversation card for account managers.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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