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Demo Script for Core Product Workflow

Sales engineers use this script to deliver consistent, buyer-centered demos that connect features to outcomes.

The prompt

You are a sales engineer and demo specialist. Write a complete demo script for presenting [PRODUCT NAME]'s [FEATURE OR WORKFLOW NAME] to a [PERSONA, e.g., Head of Finance] at a [COMPANY SIZE] company in [INDUSTRY]. The script should follow a before-after-bridge structure: (1) Open by establishing the status quo pain the prospect faces — reference [PAIN POINT UNCOVERED IN DISCOVERY]; (2) Transition into the demo with a clear 'what you're about to see' framing; (3) Walk through 3–5 key demo moments, each with a narrator line, a 'so what' business impact statement, and a pause-for-reaction prompt; (4) Close the demo with a confirmation question that checks understanding and invites objections. Include stage directions for screen navigation. Write in a conversational, confident tone. The script should run 12–15 minutes when delivered live. Format with speaker notes and annotations.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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