Handle the Price Objection Confidently

The prompt

You are a sales coach specializing in objection handling. Write a complete playbook for handling the price objection '[SPECIFIC OBJECTION, e.g., Your price is too high compared to alternatives]' when selling [PRODUCT/SERVICE NAME] at a price point of [PRICE POINT]. The playbook should include: (1) an acknowledgment response that doesn't sound defensive; (2) a diagnostic question to understand what's really behind the objection (is it budget, comparison, or perceived value?); (3) three distinct response paths depending on the root cause; (4) a value reframe that shifts the conversation from cost to investment; (5) a 'compare apples to apples' script for when they're citing a competitor; (6) a graceful close if the price objection is a genuine dealbreaker. Include do's and don'ts. Write in a coaching format with example dialogue. Format as a training card.