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Pain-Based Outreach Email Template

SDRs use pain-based emails to cut through inbox noise with messages that feel personally relevant.

The prompt

You are a B2B copywriter and sales messaging expert. Write a pain-based cold outreach email for a sales rep at [COMPANY NAME] targeting [TARGET PERSONA, e.g., VPs of Customer Success at B2B SaaS companies with 50–200 employees]. The email should: (1) open with a specific, observable symptom of the pain — something the buyer experiences but might not have articulated; (2) show empathy and industry knowledge in one sentence; (3) introduce [PRODUCT NAME] in terms of the outcome it creates, not its features; (4) include a one-line social proof reference (e.g., 'Companies like [REFERENCE COMPANY] use us to…'); (5) end with a low-friction CTA — not 'want to hop on a call?' but a more specific, easy-to-answer question; (6) keep the total email under 120 words. Write 3 variations targeting different pain angles for the same persona. Format as a labeled set of 3 email drafts.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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