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Pricing Conversation Framework for Sales Reps

Sales managers use this to train reps to discuss pricing with confidence and consistency.

The prompt

You are a sales trainer specializing in value-based pricing conversations. Write a complete pricing conversation framework for sales reps at [COMPANY NAME] selling [PRODUCT/SERVICE] with pricing ranging from [PRICE RANGE]. The framework should guide reps through: (1) when to introduce price — not too early, not too late; (2) how to set up the pricing conversation by anchoring on value first; (3) presenting pricing confidently using the 'investment, not cost' language; (4) how to walk through pricing tiers without overwhelming the buyer; (5) handling the first reaction — silence, a wince, or an immediate objection; (6) the comparison pivot — helping the buyer compare the right things; (7) the close after pricing is accepted. Include word-for-word language for each step. Provide examples for SMB, mid-market, and enterprise buyers. Format as a conversation guide with rep lines and coaching notes.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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