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Proposal Executive Summary That Sells

Account executives attach this as the first page of every proposal to pass the executive 'skim test.'

The prompt

You are a senior proposal writer and sales strategist. Write the executive summary section of a proposal for [PROSPECT COMPANY NAME], a [COMPANY SIZE] company in [INDUSTRY] considering [PRODUCT/SERVICE NAME]. The executive summary should be written for a [C-SUITE TITLE, e.g., CFO] who may not read the rest of the document. It must: (1) open with the business problem or opportunity in the buyer's own language; (2) state the proposed solution in one clear sentence; (3) outline the 3 primary outcomes the buyer can expect with rough timeframes; (4) quantify the financial impact (ROI, cost savings, or revenue upside) based on [DATA OR ASSUMPTIONS PROVIDED]; (5) close with a confident statement about why [YOUR COMPANY NAME] is the right partner. Write at a C-suite reading level — clear, direct, no jargon. Length: 300–400 words. Format as a polished document section.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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