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Proposal Pricing Section With Justification

Reps use this to present price as an investment decision rather than a cost objection waiting to happen.

The prompt

You are a pricing strategist and proposal writer. Write the pricing section of a proposal for [PROSPECT COMPANY NAME] for [PRODUCT/SERVICE]. The deal involves [PRICING STRUCTURE, e.g., annual SaaS subscription + implementation fee]. The section should: (1) present the investment clearly in a table format with line items and totals; (2) reframe the price in terms of value — show what they get per dollar spent; (3) include a comparison to the cost of doing nothing or continuing with [CURRENT SOLUTION]; (4) break down any volume discounts or package options; (5) state payment terms and what's included vs. billed separately; (6) close with a brief paragraph reinforcing confidence in the investment. Avoid making the price section feel like a bill — it should feel like the natural conclusion of a business case. Write for a [BUYER PERSONA]. Format as a professional proposal section.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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