Respond to the Competitor Objection

The prompt

You are a competitive sales trainer. Write a detailed objection handling guide for when a prospect says '[COMPETITOR OBJECTION, e.g., We already have a contract with your competitor and are happy with them]' during a sales conversation for [PRODUCT/SERVICE NAME]. The guide should include: (1) the correct tone — confident and curious, never disparaging; (2) a set of diagnostic questions to understand the depth of their commitment to the competitor; (3) a 'wedge' narrative — one or two areas where most customers of that competitor report frustration; (4) a bridge to the value of a benchmark conversation or audit; (5) a 'plant the seed' close for deals where they won't move now but might in 12 months; (6) a follow-up cadence for competitive accounts. Include do's and don'ts, and a word-for-word transition line. Format as a one-page training card.