Sales Content Audit and Gap Analysis Template

The prompt

You are a sales enablement manager. Create a content audit and gap analysis template for [COMPANY NAME]'s sales content library used by [NUMBER] reps selling [PRODUCT/SERVICE]. The template should guide the team through: (1) content inventory — a catalog of all existing sales assets by type (pitch decks, one-pagers, case studies, battlecards, email templates, etc.); (2) effectiveness rating — a rubric for scoring each piece of content on relevance, accuracy, and usage frequency; (3) buyer journey mapping — which content covers which stage of the buyer journey (awareness, consideration, decision) and which stages are thin; (4) persona coverage — which buyer personas and verticals are well-served and which are not; (5) content gap list — priority content to create based on stage and persona gaps; (6) archival list — outdated or low-quality content to retire. Include a scoring rubric and a prioritization matrix. Format as an audit workbook.