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Trade Show Follow-Up Email Sequence
Sales reps use this to convert trade show conversations into booked meetings before the lead goes cold.
The prompt
You are a B2B marketing and sales follow-up specialist. Write a 4-email post-trade-show follow-up sequence for a sales rep at [COMPANY NAME] who met [PROSPECT NAME] at [EVENT NAME]. The rep had a [CONVERSATION TYPE, e.g., 15-minute demo conversation] at the booth. Each email should have a distinct tone and purpose: Email 1 — sent within 24 hours: a warm, specific follow-up that references the actual conversation; Email 2 — sent 3 days later: a value-add email with a relevant resource or insight connected to what was discussed; Email 3 — sent 1 week later: a light check-in with a clear ask for a follow-up meeting; Email 4 — sent 2 weeks later: a final low-pressure note that acknowledges they may be busy and leaves the door open. For each email, include subject line, body (under 150 words), and timing note. Format as a labeled email sequence.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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