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Value-Based Selling Training Module Outline
Sales trainers use this to run a focused workshop that shifts reps from pitch-led to value-led selling.
The prompt
You are a sales enablement director and value-based selling expert. Write a training module outline for a 2-hour value-based selling workshop for [NUMBER] sales reps at [COMPANY NAME] who currently sell [PRODUCT/SERVICE] in a feature-led way and need to shift to outcome-led selling. The module should cover: (1) the mindset shift from feature selling to business impact selling; (2) how to quantify the value of [PRODUCT NAME] for different buyer personas; (3) the language of value — how to replace feature language with outcome language in real conversations; (4) a value hypothesis exercise using [SPECIFIC PRODUCT FEATURE]; (5) live practice — a role-play exercise applying the framework; (6) a personal action plan each rep leaves with. Include facilitator notes, discussion questions, timing allocations, and materials needed. Format as a training module outline.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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