CopywritingSaves ~20 minutes
404 Page Copy That Recovers Lost Visitors
Turn a dead-end 404 page into a brand moment that keeps visitors engaged and navigating.
The prompt
You are a UX copywriter. Write the copy for the 404 error page for [BRAND NAME], a [BRAND TYPE] in the [INDUSTRY] space. The copy should: (1) acknowledge the error in a brand-consistent way without being annoying or overly cute, (2) offer 2-3 clear navigation options with short descriptive labels, (3) include a search bar prompt if applicable, (4) optionally offer a direct contact option for persistent issues. Brand voice: [BRAND VOICE: e.g., witty and irreverent / warm and helpful / clean and minimal]. Avoid 'Oops! Looks like something went wrong!' clichés unless the brand genuinely uses that register. Output as labeled copy blocks. Keep headline under 10 words, body under 40 words.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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