CopywritingSaves ~60 minutes

Above-the-Fold Sales Page Hook

Craft a persuasive above-the-fold section that stops the scroll and hooks readers into a long-form sales page.

The prompt

You are a long-form sales page copywriter. Write the above-the-fold section for a sales page selling [PRODUCT/OFFER NAME] to [TARGET AUDIENCE]. This section must include: (1) a pre-headline that qualifies the reader (e.g., 'Attention [AUDIENCE IDENTIFIER]:'), (2) a main headline using the [HEADLINE FORMULA: e.g., How To / Who Else Wants / The Secret To] formula, (3) a deck copy paragraph of 3-4 sentences that deepens curiosity and introduces the promise, and (4) an opener CTA. The offer costs [PRICE POINT] and the biggest objection is [MAIN OBJECTION]. Tone: [TONE]. Avoid making unverifiable claims. Output with labeled sections.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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