CopywritingSaves ~45 minutes
Comparison Page: Product vs. Category Norm
Create a 'new way vs. old way' comparison page that positions against a method rather than a named competitor.
The prompt
You are a positioning copywriter. Write a comparison page for [PRODUCT NAME] vs. the 'traditional' or 'old way' of doing [TASK] (without [PRODUCT NAME]). Include: (1) a framing headline that positions the old way as the problem, (2) a two-column comparison table (8-10 rows) covering: time, cost, ease, accuracy, scalability, and other relevant dimensions for [TARGET AUDIENCE], (3) a narrative paragraph (3-4 sentences) making the case that the gap between old and new is widening, (4) a CTA that invites the reader to experience the new way. This page targets [TARGET AUDIENCE] who currently use [OLD METHOD: e.g., spreadsheets / manual process / competitor category]. Tone: [TONE]. Be specific and factual.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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