CopywritingSaves ~35 minutes

Loyalty Program Welcome Email

Onboard new loyalty members with a welcome email that excites them about the program and drives first action.

The prompt

You are a customer retention copywriter. Write the welcome email for new members of [BRAND NAME]'s [PROGRAM NAME] loyalty program. Include: (1) subject line: 3 options (lead with the benefit of being a member, not the program name), (2) preview text for each, (3) email body: a welcome that makes them feel like they've joined something worth belonging to (not 'Thanks for signing up'), explain how points or rewards work in 3 bullet points (plain language), highlight the first reward they can earn or redeem immediately, CTA to start earning. Body: 150-200 words. [PROGRAM DETAILS]: [DESCRIBE STRUCTURE]. Personalization token: [FIRST NAME]. Tone: warm and exclusive. Output subject lines, preview texts, and body labeled separately.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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