CopywritingSaves ~60 minutes

Product Packaging Copy

Write complete product packaging copy that expresses brand voice and converts at shelf or unboxing.

The prompt

You are a consumer goods packaging copywriter. Write all copy for the packaging of [PRODUCT NAME] by [BRAND NAME]. Include: (1) front panel: product name treatment, a tagline or descriptor (under 8 words), a hero claim or key benefit statement, (2) back panel: a brand story paragraph (50-80 words), usage instructions rewritten to feel inviting rather than instructional (3-4 steps), key ingredient or feature callouts (3-4 icons with labels and one-line descriptors), (3) side panel: a short brand voice statement or fun copy moment (under 40 words). [PRODUCT TYPE]: [DETAILS]. [TARGET CONSUMER]: [DESCRIPTION]. Brand personality: [PERSONALITY]. Regulatory claims to include: [CLAIMS OR N/A]. Output each panel as a labeled block.

Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.

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