CopywritingSaves ~35 minutes
Re-engagement Copy for Dormant Users
Reactivate dormant users with empathetic messaging that makes returning feel easy and worthwhile.
The prompt
You are a retention copywriter. Write an in-app re-engagement message and a corresponding email for users of [PRODUCT NAME] who haven't logged in for [TIME PERIOD: e.g., 30 / 60 / 90 days]. Both should: (1) open with an acknowledgment that they've been away (without guilt), (2) highlight one specific new feature or improvement added since they last logged in: [FEATURE DETAILS], (3) give them a fast-path back to value (a single CTA, not multiple options), (4) optionally offer a time-limited incentive: [INCENTIVE OR N/A]. In-app message: under 60 words. Email: 100-150 words. [USER PERSONA]: [DESCRIPTION]. Tone: warm, not pushy. Output both formats labeled.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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