CopywritingSaves ~90 minutes
Website Redesign Copy Audit Brief
Run a rapid copy audit of an existing website to identify the highest-leverage rewrites for conversion improvement.
The prompt
You are a conversion copy strategist. Conduct a copy audit brief for [WEBSITE URL OR BRAND NAME]'s website based on the following page copy inputs: [PASTE CURRENT COPY FROM KEY PAGES: home / about / services / pricing]. For each page, evaluate: (1) clarity of value proposition (score 1-5 with notes), (2) strength of headline and subheadline, (3) presence and quality of social proof, (4) CTA effectiveness, (5) tone consistency with brand voice: [BRAND VOICE]. After the page-by-page analysis, list the top 5 highest-impact copy changes ranked by estimated conversion impact. For each recommendation, write a brief rewrite suggestion (2-3 sentences). Output as a structured audit report with page-level sections and a summary table.
Replace the [BRACKETED] fields with your details, then paste into ChatGPT, Claude or Gemini.
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